Pay Per Click Marketing Strategy
Pay per click (PPC) is a fastest and great way to expose your business to your targeted audience. Pay per click marketing strategy is an important PPC services in order to run a successful PPC campaign. PPC ads is those sponsored ads that often appear at the top of search results pages, with a yellow label marked. It is an incredible opportunity to give your business a leg up. We will bid on targeted keywords that users type into search engine, in order to display our ads to relevant users and draw them to the website.
Every time your ads is being clicked and send users to your website, you will have to pay for the fee, this is what pay per click mean for. PPC ads fee will be trivial when your campaign is running effectively, because the visit is worth more than what you are paying for. For example if you pay RM5 for a click, but the click bring you RM200 sales, then using PPC is the best choice for your business. It can be an irreplaceable tool for building brand awareness, driving conversions and generating leads for your business.
Every time a search is initiated, Google will digs into the pool of bidding advertisers and choose a set of winners to appear in the ads space on the search results page. Pay per click marketing strategy is all about how relevant the ads to the keyword, how relevant the ads to the landing page that send the searcher to and the historical performance of the account. It also known as “Quality Score” of the ads itself. Quality score of the ads will determine where and how the ads appear in the sponsored links on the search engines page. In summary, a successful PPC ads requires a high relevant ads and ads groups.
A research show that searchers click on the paid ads more often compare the others form of ads. This also means that searchers are don’t mind being advertised to, provided that the products or services are fit their needs. Google also developed an excellent formula to ensure that PPC ads meet what searchers needs. This is why keyword research is very important, to identify the relevant keywords for your business so that your business can be on top for the people who are looking to buy. Clickpro Media use keyword tools to generate a list of keywords then export it into an Excel sheet, then from there update it frequently.
Once Clickpro Media has created your campaign, we will manage them regularly to make sure it is continue to run effectively. We will continue analyze the performance of PPC ads, any latest updates can make a big difference. Updates such as, add new keywords, ads groups, review cost and refine landing page. We make sure your business grow and increase ROI by continuously optimizing your pay per click campaigns. Looking for an expert to analyze and give advice on your business? Get your free consultation from us now!