Regarding the SEO, I think a lot people may also face a problem, why is my keywords still not ranking in google? Although I have almost done all the requirement like Meta Tag, create contents, link building, etc…… What went wrong?? On this matter, here are a few SEO mistakes that you and I should avoid. These guidelines are essential for the way your pages rank in search results.
Target Wrong Keywords
We should very carefully choose the keywords, which you want to compete for. For example, if you are making a website for your Online Florist Store where you only feature the Valentine Day, or Birthday, you should not aim for a keyword like “Flowers” as you don’t really care where you rank on the word “Flowers,” even if you mention it anywhere on site.
Duplicated Meta tags
Quite a common mistake for web designers. Creating Meta tags, should be unique and meaningful for each separate page. Duplicate Meta tags at a same page, search engines considered them as duplicate content too, and this mistake, will definitely rank your website lower in the search result pages. Or, if you target the same set of keywords with two different pages, your pages will be fighting between each other for a position in results on the same keyword thus devaluating each other’s worth.
Fully Flash Website without HTML alternative
Not long ago, I just discovered that someone on a Web Analytic discussion group misconstrued the recent Google announcement of better Flash search engine crawling support to mean it is now good to use Flash when developing web sites. Yes, with no doubt, Full Flash websites can be amazing and attractive, but Flash is still a problem for SEO, because search engines couldn’t crawl them. Since search engine cannot index your content and that is why you will not rank for the keywords you would like to. Therefore, create an HTML alternative of your Flash website is a MUST, and provide your visitors with the option to choose one of them. By doing this you will increase the usability of your website and improve the way search engines index it.
The ignore of “alt” tags for your images
Search engines robot cannot scan what is shown on an image, search engine do not know how to read pictures. They cannot distinguish a photo of a flower from a photo of a truck. They need our assist to read file, and the only way they could receive information about an image, is through its file name, the title and “alt” tag. Make sure you have enter relevant title and alt tags for each one of the images on your website. You should give them meaningful names; avoid using image1.jpg, image2.jpg, etc. By doing this, search engines will receive the information they need for your images. In addition, they will be included in the search results when someone searches for a photo in Google for example.
Failing to create a content hierarchy
Many web designers underestimate the power of a well-structured website. Search engines rank higher websites with well-organized content. You should use heading tags (h1, h2, h3) to organize your text. This will improve the readability of your content and the way search engines index it.