Before we come to the topic, first we need to understand what is SEO all about. The name of SEO commonly described as Search Engine Optimization, but please don’t confuse yourself, this “Engine” is not the machine designed to convert energy into useful mechanical motion. Instead, the “Engine” mentioned, is a software system that is designed to search for information on the World Wide Web. SEO is the process of designing and developing a website to attend a high rank in search engine results.
How does SEO work?
Conceptually, there are 2 ways of doing SEO, On-Page Optimization, and Off-Page Optimization.
More towards on the website contents itself, providing the good content and good keywords selection, insert keywords on correct places, and giving appropriate title to every page.
A job outside of the website, daily task like blogging, guest commenting, link building etc., to increasing link popularity by submitting in open directories, search engine, link exchange, bookmark, etc.
Content is the King
When it come to mentioned “CONTENT”, the TEXT is involved. Content is basically includes what you see on the website, the text, graphic, even link to outside world. Content is the technique of writing the view-able text on a webpage in such a way that it reads well for the readers, and also targets specific search terms, and to help rank highly in the search engines for the targeted search terms.
You may have done many of search on how to make your site search engine friendly before, but ultimately, one rule stands above the rest: Content is King. But I will say this rule is past now and I would like to say Unique, high-quality, unduplicated content is the King. Search Engine prefer good quality sites in their index and search results.
Creating, Editing, and Promoting unique and high-quality contents is difficult and time consuming. But in the end Golden rule of SEO is that Content is the King. And, if you are serious about SEO, and you are not getting expected result, it would be wise to hire an SEO Specialist.